However, it’s worth noting that the earlier in a product’s lifecycle that you implement iterative design, the more cost-effective the approach will be.
Iterative design can be used at any phase of the design process, including when the product has already been launched in the market and you are looking to create improvements in that product. Copyright terms and licence: Public Domain.Įvery time that you see a cycle in a design or development process – it means that iteration is taking is place. M Cobanli, the founder of OMC Design Studios, said “Great design is the iteration of good design”.Īuthor/Copyright holder: Aflafla1. This iterative process is often called “rapid prototyping” or “spiral prototyping”. Following that, you create a new prototype and begin the process all over again until you are satisfied that you’ve reached the best possible product for release to the market. Then you take what you learned from testing and amend the design.
Then you test the prototype to see whether it meets the need in the best possible way. Once, through user research, you have identified a user need and have generated ideas to meet that need, you develop a prototype. The iterative design process is a simple concept.
